Advertising photography is a demanding field that challenges photographers to do their best and most creative work. To help them get a real sense of everything that goes on behind the scenes, Joy and Al Satterwhite reveal the secrets of nine major ad campaigns for such clients as Sony, Saab, Universal Studios Florida, R.J. Reynolds, Tuborg, and American Express. They discuss each job in detail, from visualizing the original concept, to putting together an accurate estimate, designing the production, doing the actual shoting, and solving technical problems. Best of all, this book provides satisfying and honest answers to the perennial question, "How did the photographer do that?" Written by Joy Satterwhite; Al Satterwhite. 144 pages long.